Top 10 Social Networks

              10 Top Social Networks

A social network is a website that allows people with similar interests to come together and share information, photos and videos.

People engaged in social networking may be doing so as a personal or a business endeavor. Those who engage on social network sites as a personal endeavor interact by using various forms of media to discuss their lives and interests. The most popular social networks for this type of familiar interaction include Facebook, Google+ and Twitter. Although these and other social networks may be used for business purposes -- especially marketing -- social networks exist specifically for enterprise social networking. Popular enterprise social network platforms include Social cast and Yammer. Ideally, employees who are tasked with participating on social networks are provided with a social media policy so there is no ambiguity about what management considers to be acceptable use.

1. Facebook – 2.23 billion MAUs

Facebook is the biggest social media site around, with more than two billion people using it every month. That’s almost a third of the world’s population! There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.
It’s easy to get started on Facebook because almost all content format works great on Facebook — text, images, videos, live videos, and Stories. But note that the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. If you want to learn more about succeeding with the updated Facebook algorithm, Brian Peters, our Strategic Partnership Marketer, shared the secrets of the new algorithm and what you can do to thrive on Facebook.


2. YouTube – 1.9 billion MAUs

YouTube is a video-sharing platform where users watch a billion hour of videos every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share.

Besides being the second biggest social media site, YouTube (owned by Google) is also often known as the second largest search engine after Google. (So if you want your brand to be on YouTube, I would recommend reading up on YouTube SEO.)

3. WhatsApp – 1.5 billion MAUs

WhatsApp is a messaging app used by people in over 180 countries. Initially, WhatsApp was only used by people to communicate with their family and friends. Gradually, people started communicating with businesses via WhatsApp. (When I was in Bangkok to buy a new suit, I communicated with the tailor via WhatsApp.)

WhatsApp has been building out its business platform to allow businesses to have a proper business profile, to provide customer support, and to share updates with customers about their purchases. For small businesses, it has built the WhatsApp Business app while for medium and large businesses, there’s the WhatsApp Business API. Here are some stories of how businesses have been using WhatsApp.

4. Messenger – 1.3 billion MAUs

Messenger used to be a messaging feature within Facebook, and since 2011, Facebook has made Messenger into a standalone app by itself and greatly expanded on its features. Businesses can now advertise, create chatbots, send newsletters, and more on Messenger. These features have given businesses a myriad of new ways to engage and connect with their customers.

If you are thinking about using Messenger for your business, here are seven ways you can use Messenger for your marketing.

5. WeChat – 1.06 billion MAUs

WeChat grew from a messaging app, just like WhatsApp and Messenger, into an all-in-one platform. Besides messaging and calling, users can now use WeChat to shop online and make payment offline, transfer money, make reservations, book taxis, and more.

WeChat is most popular in China and some parts of Asia. If you are doing business in those areas (where social media platforms like Facebook are banned), WeChat could be a good alternative.

6. Instagram – 1 billion MAUs

Instagram is a photo and video sharing social media app. It allows you to share a wide range of content such as photos, videos, Stories, and live videos. It has also recently launched IGTVfor longer-form videos.

As a brand, you can have an Instagram business profile, which will provide you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools.

7. Twitter – 335 million MAUs

Twitter is a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now. For example, one of the defining moments in the Twitter history is when Janis Krums tweeted the image of a plane that landed in the Hudson River when he was on the ferry to pick the passengers up.

Another unique characteristic of Twitter is that it only allows 280 characters in a tweet (140 for Japanese, Korean, and Chinese), unlike most social media sites that have a much higher limit.

Twitter is also often used as a customer service channel. According to advertisers on Twitter, more than 80 percent of social customer service requests happen on Twitter. And Salesforce calls Twitter “the New 1-800 Number for Customer Service“. There are many social media customer service tools, such as Buffer Reply, available now to help you manage social customer service conversations.

8. Reddit – 330 million MAUs

Reddit, also known as the front page of the Internet, is a platform where users can submit questions, links, and images, discuss them, and vote them up or down.

There are subreddits (i.e. dedicated forums) for pretty much anything under the sun (and above). Subreddits, however, have different levels of engagement so it’s great to research to see if there are popular subreddits that your brand can be part of. For example, r/socialmedia tends to be pretty quiet so we are rarely on Reddit.

9. Qzone – 632 million MAUs

Qzone is another popular social networking platform based in China, where users can upload multimedia, write blogs, play games, and decorate their own virtual spaces.

According to several people on Quora, Qzone seems to be more popular among teenagers(while WeChat is more popular among adults). But the rise of mobile-based platforms like WeChat seemed to have caused a decline in popularity of desktop-based platforms like Qzone.

10. Tik Tok – 500 million MAUs

Tik Tok (also known as Douyin in China) is a rising music video social network. It was the world’s most downloaded app in the first quarter of 2018, beating Facebook, Instagram, and other social media apps.

My initial impression is that it looks like Instagram for short music videos (though I’m sure it’s more than that). Users can record videos up to 60 seconds, edit them, and add music and special effects.

While it is most popular in Asia, my hunch is its popularity might spread to the west. It has recently acquired Musical.ly, a similar music video social network where Coca-Cola once did a successful “Share a Coke and a Song” campaign.

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